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Expand NFL from 32 to 36 Cities

Model Long Term Local Economic and Job Development in the Four New Cities, leading the way for the other 32

Instead of trying to relocate teams to get new stadiums, the NFL should consider expanding and adding four teams. America's cities need not take from each other as there are new finance mechanisms under the "no new taxes model." Every professional football team is a community asset that benefits everyone in the community, whether it is indirectly or directly. Taxes are no longer the needed base for new teams and stadiums. Bonds and other instruments can carry the day. Most of the current NFL teams are playing in stadiums that are 10-15 years old.

Understandably, teams playing in stadiums 20 years or older want to get into greater revenue streams, achieve more energy savings, be less polluting of the environment, and offer wider utilization for their cities and regions. I am proposing two actions: (1) that the League have 36 teams with six teams in each division and 18 teams in each conference. This is much better than today's 32 teams with only four teams in each division and 16 teams in each conference. With six teams in each division, winning the division will be seen an accomplishment. Today, winning a division that only contains four teams does not signify much. And (2) follow a new finance, bond hybrid way of building stadiums with "no new taxes."

L.A. is a great market and should have a team. See our L.A. site page. To repeat, Expansion, Not Relocation, Is The Best Bet for the NFL in Los Angeles, and expanding to three other cities is the far better playoff format. Michael Schottey of Bleacher Report has written, "In today's NFL, holding an expansion draft would be a national holiday. Look at the current NFL—where it is, the power and influence it wields. Look at the massive, 24/7 coverage, the fans who eat it up and the insatiable thirst for more. … The NFL is far more equipped for an expansion beyond 32 than it ever was in reaching that number. Want to put a team in Los Angeles, London or anywhere else? Go all-in. We're ready.” Thus, writes Schottey: "My biggest question: Why move teams when we can just add them?" Beacon on the Hill Sports Marketing answers the question.

All we ask is this: Where is the first?

All citizens of San Diego, Oakland, and Saint Louis love and support their teams. Neither they nor fans in any city deserve to have their teams ripped away from them when there are financial mechanisms to resolve the only reasons given for moving: to get a new stadium. Ironically, in 2015, the teams talking about moving are utilizing different versions of a "no new taxes" model. Use it where you are for your loyal fans.

Moving three teams would be a PR disaster and nightmare for both the NFL as a league, the NFL teams, and for the cities left behind. Los Angeles deserves a professional football team, but not at the expense of other cities. Los Angeles should have an expansion team and build their fan-base through loyalty just as the Houston Texans did in 2002. The NFL will continue to prosper regardless. NFL and investors: listen to the loyal fans of these and other NFL cities. Hear their voices. Do not downplay their need for their precious community asset.

The National Football league and its 32 team owners cannot say they love and care for their fans while promoting the chaos that would come from relocating teams solely on the basis of stadium financing when "no new taxes" financing approaches are available. of teams. They do not understand the meaning of business expansion and that it creates business revenue. The league is convinced that having 32 teams with four teams per division and 16 teams per conference is the proper way to operate. Relocating teams from San Diego, Oakland, and St. Louis is a selfish, heartless, and improper way to do business.

I am amazed that stakeholders in these three cities have not yet tried to seek out a coalition with Los Angeles, Portland, San Antonio, and New York's Long Island and stand up for themselves. Once the NFL's relocation enthusiasts are done with San Diego, Oakland, and St. Louis they'll start going after other cities. No city is immune to this relocation strategy as long as it is considered the "norm". All cities with stadiums over 15 to 20 years old and older, are next, just as Atlanta's stadium from 1992 is currently being replaced. Washington's stadium from 1997 will be replaced. Here is the good news: as discussed in our financing / funding stadium section, we live in a different economic era. An October 2010 article in The Economist quoted Kenneth Moelis, head of the investment bank Moelis & Co.: "These days, with firms such as Google and Apple, everyone takes dynamism for granted. But ... in the 1970s ... capitalism was struggling. In those days, there was very little innovation. Along comes ..., a firm with a visionary purpose, and suddenly you could get capital." Capital is now available globally and will get larger. China, Russia, North Korea, have all declared socialism doesn't work, only a market economy does. When China made the switch in 1978, it had a stardard of living below that of Liberia. Raul Castro has said the same will happen Cuba after Fidel. Brazil and Venuezuela are facing the same, as is France. When owners are worth billions, there are "easy" mechanism to support bonds that will make them hundreds of millions while building a stadium and not having to raise taxes. This is the recipe for great local economic development and job creation anchored on the stadium within a mile radius.

Anyone reading this essay is considered to be a stakeholder of the NFL. It is a national game. The ability to relocate teams, build new stadiums, and expand the number of teams is all in the hands of the 32 NFL team owners. However, the game and the money it generates is in the hands of the stakeholders and the teams' communities. All stake holding lovers of NFL football: stand up for your teams and use your voice to speak out in unison with other teams under threat before it is too late.

Proposed NFL Teams of 2017


National Conference

American Conference









Long Island


New York (Giants)




New England



New York (Jets)








Green Bay






New Orleans



Tampa Bay






Los Angeles




Kansas City


San Francisco




San Antonio


St. Louis

San Diego


About Peter Jessen: extened bio is here. Excerpts from two emails received in 2014:

Let me know your thoughts as this is a HUGE project and I feel that your NFL Project development expertise
could be of value. Thanks.


There is no one who has more info on NFL Stadiums, Purchasing NFL Teams and Community
decisions on the next steps to take
. You have at the ready all the info any investors would
need to make on a decision of YES or NO. The amazing aspect is the collecting of the info you have
done, on-going for 12 years. Not one time in those 12 years have you been proven to be wrong
or barking up the wrong tree.

Good Luck,

Page content written / posted: 05, 2015, 07-20-13

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